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Website Design – Laws of Usability and Aesthetics

If you’ve spent some time researching website designs, you’ll realize that you need to take the usability and aesthetics of your site into account. It’s easy to get caught up in the aesthetics of your site, but we’d like to talk about what really matters: how people will use it. After all, they are the ones who will ultimately make a buying decision. The most important thing to remember when designing a website is to remain true to your brand identity and stay focused on your audience.

The first law of usability suggests that you don’t overwhelm your visitors with too many design elements. Try to limit the number of colors and elements on your site to a maximum of five. Use a typeface that’s easy to read and contrasts with your background color. You can also use only three font sizes and typefaces. In general, users prefer less than five font sizes. By using this rule, your visitors will have an easier time navigating your website.

Split-screen layouts are popular for companies or organizations that have two main pieces of content. They enable visitors to scan both parts of your website without having to navigate to a different area. For example, a clothing company with two different product lines might use this layout to allow them to choose which of them they want to purchase. If you want to share your artist’s portfolio, choose an asymmetrical design instead of one with a traditional rectangular layout.