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The TETO Principle in Website Design

The navigation on a website is critical to the success of your site. If it is difficult for visitors to find what they need, they will leave. A well-organized and intuitive navigation system makes it easy for users to find what they’re looking for. Most visitors use the F-based pattern to scan text, mimicking the pattern that most people use when reading books. In order to make your website design work effectively for your site, it must work with this pattern.

A great web design should have the appropriate amount of imagery, which means it should be expressive and express the brand’s personality. High-quality images are the first impression that potential customers have of a brand, and they should be used effectively. If your images look cheap or unoriginal, your audience will not engage with the content on your site. If your images don’t match your brand’s personality or strategy, they won’t click through.

Users want control of the browser. They want consistency in data presentation across the site. They don’t want to be prompted to open new browser windows for every page. Also, they want to be able to close new browser windows. This is the first law of usability. Users should be able to navigate a page without any questions, and your site should be as clear and easy to navigate as possible.