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Website Design Fundamentals

Visual balance is one of the most important elements in website design. It ensures that no one element dominates another. To apply this principle to website design, you need to draw an imaginary line down the middle of your page and arrange your elements so that their visual weight is equal on either side. This is known as symmetrical balance, and it will give your website a feeling of harmony and beauty. Asymmetrical websites will appeal to users as they will have an easier time finding the information they need.

Usability also means removing barriers and making your website easy to use. For example, by implementing registration forms, you’ll reduce the amount of incoming traffic. Also, images and bold texts are more attractive than plain text. This is because the human eye is a highly nonlinear sensory system. Web users instantly recognize patterns, edges, and motions. Even video-based advertisements can capture a user’s attention. However, these should be used sparingly.

In addition to being responsive, your website design should adapt to the size of the user’s screen. This will make it easier for users to navigate your website on a range of devices. The design of your website should also be consistent with your brand’s identity. Your logo and colors should complement one another. If you have a unique logo, for example, it’s crucial to incorporate it into your branding. Moreover, don’t forget to include relevant content.