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Website Design Fundamentals

Creating an effective website design is a critical part of achieving business goals. A website should be easy to use and navigate, with a path leading to a single call-to-action. While some clients may want to add additional, larger, red buttons to their website, others prefer a simpler and more minimalist approach. No matter what your client wants, there are a few fundamental design principles you should stick to.

Designing for mobile is an increasingly important factor. Many visitors browse the web using their smartphones and tablets. A responsive website automatically scales its content and elements to fit the screen size. In contrast, a non-responsive website forces the user to scroll left and right to view the content. Moreover, Google penalizes websites that don’t implement responsive design.

Page layout is another important aspect of website design. It is important to strike a balance between images and text. This can help make the content more memorable. Studies show that people remember 20% of what they read and 80% of what they see, so incorporating visuals can help the content stick in the mind of visitors. A great example of this is a cosmetic company’s website, which incorporates a variety of different images in addition to text.

Color palettes and fonts also play a big role in the impressions that visitors form of your website. Using a consistent color scheme can improve brand recognition by more than 80%. It also creates a more cohesive website. This will help your audience engage for longer and earn more conversions. Visual elements, such as videos and graphics, also play a big role in user interaction. When choosing a color scheme, think about your target audience and brand image.

A good web designer will take into account your brand’s voice, tone of voice, and goals. The more you tell them, the more equipped they will be to create the best possible website. Once you have communicated your vision and goals, you can then sit back and let them work their magic. A well-designed website will increase your company’s reputation.

HTML is a common coding language used to create a website. Earlier versions of HTML were limited in their design options. For example, if you wanted a complex design, you would have to use complex table structures and GIF images. However, in December 1996, the W3C introduced Cascading Style Sheets (CSS). CSS supports layout and presentation. It also makes HTML code more semantic. Using CSS, you can alter colors, and fonts, and add stunning backgrounds.